Customers need to understand the foundations of AI and ML When Ukpong talks with customers, he shares three key recommendations for getting started with generative AI. How to get started with generative AI today “We’re working backwards from what our customers want to achieve,” said Ukpong.ĪWS is focused on figuring out what generative AI can do for our customers. Or lending institutions will be able to fuel economic development by accelerating loan approvals for underserved communities, using generative AI to perform analysis, paperwork, and communications. For example, in media and entertainment, generative AI is predicted to usher in a renaissance of creativity, with producers and writers able to invent new worlds, characters, and plots at much lower cost. Generative AI has the potential to transform entire industries, and chat tools just scratch the surface of its capabilities. “If you’re not looking at generative AI, you should be,” he said. Many companies are experimenting and exploring, and no customer should feel like they’re behind. First, he tells them that we’re in the early days of this new tech. He offers some strategic advice in his conversations with customers. “The big questions are, ‘What does generative AI mean for my industry? And for my business?’ That’s what we’ve heard from a lot of customers,” said Ukpong. Generative AI is a type of AI powered by machine learning (ML) models that are trained on vast amounts of data and are used to produce new content, such as photos, text, code, images, and 3D renderings. Ukpong has met with hundreds of AWS customers across various industry segments and organizations of all sizes that are facing pressure to get going with generative AI. Here’s a quick look at what generative AI means for your business, how you can get started, and how the AWS Generative AI Innovation Center can guide you along your way. The new AWS Generative AI Innovation Center’s purpose is to help customers successfully build and deploy their own generative AI products and services. Whether you’re excited to apply generative AI to your business or you’re anxious that you’re late to the game, now is the perfect time to get started. Generative AI seems to be everywhere, and everyone else seems to be using it already. Incorporating generative AI is a concern many business leaders are feeling right now, as the technology has seized both headlines and boardrooms.
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